Umay

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Umay AI

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A leading player in industrial and infrastructure development in Kazakhstan since 1997. By utilizing the company's advanced technologies and resources, we strive to improve people's quality of life by offering convenient and modern solutions

accessible online shopping with direct integration with 1688.com (Alibaba)

a modern brand offering trendy products for youth

We create a convenient and reliable space for buyers and sellers, simplifying online shopping: a wide assortment, affordable prices, convenient payment methods (card, credit, and installment) and fast delivery. We save users' time and money, support sellers' growth, and ensure comfort and security on the platform

EMEX LLP Courier, cargo transportation by air and road transport

Tracking within China and within Kazakhstan

Intelligent analysis and dialogue automation

“Home Credit' - Credit and Installments

Payment acquiring system, currency conversion, credit and installments

ChinaPost, Changiong Airlines Co, Aneng Logistics, LalaMove, ZTO, EMEX

Program for organizing the accounting and storage of reference data in electronic form

Digital bank for individuals and legal entities. Credit and Installments

A service that combines an interactive city map and a directory of organizations

Premium-class products selected from the Chinese market

Direct access to manufacturers without markups

Full order processing cycle (storage, packaging, delivery)

Analytics and advice for successful sales

User-friendly interface

High-quality goods

Affordable prices

Fulfillment services

Flexible payment options

Expert recommendations

Cooperation

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We are actively developing three key areas and striving to build a comprehensive ecosystem that integrates:

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The Umay store franchise demonstrates stable profitability in the Kazakh retail market. On average, the monthly revenue of a Umay store in major cities ranges from 3,500,000 to 7,200,000 KZT in net turnover. With proper business organization and active marketing, the annual profit can reach 42,000,000 to 86,000,000 KZT with a profitability rate of about 15–25%.

Successful Umay stores often record turnover of up to 8,500,000 KZT per month during peak seasons, and net profit exceeds 2,000,000 KZT as early as 6–8 months after opening. These indicators make the franchise attractive to investors looking for a combination of stable income and brand support.

How much can we earn?

Become a Franchisee

Premium-class products carefully selected from the Chinese market

Direct access to manufacturers with no markups.

Ready-made Business Strategy

Constant Support

Fair Terms

This is a ready-made and proven business format for anyone who wants to enter the retail market quickly and confidently. The Umay brand combines a modern product range, a recognizable style and high demand from customers.

Franchise partners receive comprehensive support: assistance with store opening, training, marketing materials and streamlined business processes. We accompany you at every stage — from location selection to stable sales.

The Umay brand combines a modern assortment, a recognizable style, and high customer demand. We create a convenient and reliable space for customers:

Our franchise partners receive comprehensive support:

Get a ready-made and proven business format — enter the retail market quickly and confidently

BECOME A UMAY FRANCHISEE

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No. 0₸ lump sum fee, 0% royalties, 0% marketing fund

Is there a lump sum fee and royalties?

Umi and Umi Food: from 100 m² | Umay Home: from 200 m²

What area is required?

Renovation of the premises and retail equipment according to the brand book, initial stock of goods, staff training, and working capital

What are the investments spent on?

10,000+ SKU from leading manufacturers and distributors

How many product items are in the assortment?

Free warehouse in major cities of Kazakhstan for 2 years

Where to store goods?

We do: social media, targeting, national advertising campaigns, templates for franchisees

Who handles marketing?

Frequently Asked Questions

Leave a request on the website. Our manager will contact you, tell you about the franchise and answer all your questions

Application and consultation

We help choose the optimal location for the store, taking into account foot traffic, competitors, and target audience

Location selection

We conclude a franchise agreement with transparent terms of cooperation

Signing the contract

Renovation and design of the store according to the brand style, delivery of goods, equipment installation, staff training

Preparation for opening

Grand opening of the store. Ongoing support from a curator, marketing activities, and sales analytics

Store opening

Path to store opening

Our numbers now

We offer you

Watch a video about how our business model works

Learn more about the franchise

Using the company's advanced technology and resources, we strive to improve people's quality of life by offering convenient and modern solutions

Under the Umay brand, we are developing several areas, each of which meets the needs of our users:

Cozy and stylish for every home

Asian flavors and unique products in one place

A modern brand offering trendy products for youth

AI marketplace + GPT<br />Marketplace with goods from China and an assistant for smart shopping

Brand history

Sultan Ilyasov — CEO of Umay, Forbes 30 Under 30. First business — at 19 in Shanghai, Shanghai Kerneu Trade Ltd with a turnover of 30 million USD

Shareholder of the family business company Alageum Electric (600 million USD)

Speaker at the world's most prestigious exhibition EXPO, represented Kazakhstan's AI startup at EXPO 2025 Osaka

Founder of UmayGPT, the first Super AI in Kazakhstan where you can find any information, and UmayGPT is your full-fledged assistant

Completed acceleration in Silicon Valley and participated in the world's largest startup exhibition TechCrunch in San Francisco. Competed with the best startups from all countries

Our development path

3-in-1 franchise — a wide range from
cosmetics to textiles. Maximum categories in
one place

Umay Home

Asian food store. Impulse
purchases, trendy demand, vibrant assortment

Umi Food*

Stylish goods for home, office, and gifting.
High turnover, frequent new items

Partnership options

Ready-made business model

Logo, brand identity, navigation system, POS material layouts

Brand and design

Direct access to over 10,000 SKUs from manufacturers and distributors

Products from manufacturers

Retail space design and product placement planogram

Store project

Social media management, templates, targeted advertising, national campaigns

Marketing

Individual support and business development consulting

Personal curator

Almaty, Astana, Shymkent, Aktobe, Taraz, Pavlodar, Oral, Atyrau, Kyzylorda, Aktau

Free warehouse

What a franchisee gets

A business strategy adapted to your users with proven sales methods

Ready-made
business strategy

Training program, dedicated manager, and marketing assistance at all stages of work

Ongoing
support

Transparent partnership system, no hidden commissions or additional payments

Fair
terms

Our values

Our partners

Umi Food

Affordable goods for home and everyday life

Examples of our stores

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Progress: The project's MVP is in the final stage with progress at 90%.

The project's MVP is in the final stage with progress at 90%.

Progress: 

Convenient payment methods to easily manage finances and start a business with minimal investment.

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Umay Products

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Cashback is calculated based on the amount you pay by card (excluding the portion paid with bonus points)

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Submit your return request and send the item(s) as soon as possible, but no later than 14 days from the date of receipt. The return request will remain in “Under Review” status until the item is delivered and inspected by a manager.

If you are returning a defective or wrong product, please attach a photo or a copy of the receipt to your return request. A refund will be issued upon approval.

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If for any reason you are dissatisfied with your order, please submit a return and refund request within 14 days from the date of purchase

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Umay Shop does not share payment card information with third parties

We care about your privacy. Your information will be protected and kept secure. We do not sell customers' personal information and use it strictly in accordance with our privacy policy and cookie usage policy to provide and improve the quality of our services.

Shop confidently on Umay Shop, and rest assured that if anything goes wrong, we will always have your back

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