The Umay brand combines a modern assortment, recognizable style, and strong customer demand. We create a convenient and reliable shopping experience for customers:
- Wide assortment
- Affordable prices
- Convenient payment options and fast delivery
Get a ready-made, proven business format – enter the retail market quickly and confidently.
Our franchise partners receive comprehensive support:
- Assistance with store opening and training
- Marketing materials
- Reliable, regular deliveries
The UMAY story -from idea to ecosystem
UMAY was born from a simple idea – to make quality home and family products accessible to everyone.
We develop our own brands, direct supply channels, a franchise network, and B2B business areas to help partners grow and increase their profits.
We continue to grow while staying true to our mission – making quality accessible.
Our Brands
Cozy, stylish products for every home
Asian flavors and unique products, all in one place
A modern brand with trendy products for young shoppers
An AI + GPT marketplace for products from China, with an assistant for smarter shopping
Store opening timeline
UMAY is more than a chain of stores – it is an ecosystem of opportunities for comfortable living and successful business growth.
Why is UMAY a reliable partner? (remove the hyphen) -
Behind the brand is a strong team and a reliable industrial group with years of experience and a stable business foundation.
Founder of UMAY
Sultan Ilyasov
- Launched his first business in Shymkent at age 19, reaching $30 million in annual turnover
- Founder of UmayGPT, Kazakhstan’s first Super AI service
- Speaker and participant in international forums and startup programs
- Participant at EXPO 2025 in Osaka with an AI startup from Kazakhstan
- Participant at TechCrunch in Silicon Valley, San Francisco
UMAY is backed by an industrial group
Alageum Electric is one of Kazakhstan’s largest industrial groups, with a long track record and significant scale.
You become a partner in a project backed by one of Kazakhstan’s largest industrial groups.
Reliable structure and transparent operations
Years of experience and steady growth
Modern technology and a strong team
Long-term partnership and ongoing support
Open a profitable business with UMAY
Choose from three proven store concepts with a ready-made business model, direct supply channels, and support from the UMAY team
3-in-1 format: Umi, Umi Food, and hygiene products
- Assortment expansion
- Promotions and seasonal offers
- Loyalty program
Asian grocery store with high demand and a vibrant assortment
- Category expansion
- New arrivals and trends
- Private labels
Stylish products for the home, office, and gifts, with high turnover and frequent new arrivals
- Fast-moving assortment
- New collections
- Corporate sales
*For stores of 100 m² or more, special payment terms are available: 50% prepayment / 50% after receiving the goods, or a bank guarantee with deferred payment
** The calculations shown are estimates and may vary depending on the city, store size, format, location, and other commercial factors
Expand your business with UMAY
Choose the cooperation format that fits your business and get direct access to verified suppliers, favorable terms, and official goods imports through Alibaba Group
UMI B2B
Wholesale home goods supply
- Large assortment
- Verified manufacturers
- Regular deliveries
- Personal manager
UMI Food B2B
Wholesale grocery supply
- Trending products from 7 Asian countries
- Assortment planning support
- Verified manufacturers
- Support from a dedicated manager
UMAY Import
Direct imports of goods from China
- More than 5,000,000 products
- Direct access to manufacturers
- Official Alibaba Group partner
- Delivery without intermediaries
Ideal for
No. 0₸ lump sum fee, 0% royalties, 0% marketing fund
