The Umay brand combines a modern assortment, a recognizable style, and high customer demand. We create a convenient and reliable space for customers:
- Wide assortment
- Affordable prices
- Convenient payment and fast delivery
BECOME A UMAY FRANCHISEE
Get a ready-made and proven business format — enter the retail market quickly and confidently
Our franchise partners receive comprehensive support:
- Assistance with store opening and training
- Marketing materials
- Reliable and regular deliveries
Become a Partner
Our numbers now
More than 10 000
visitors per month
Stores
5 in the largest shopping centers
Brands
3
On the market
Over 2 years
SKU
10 000+
We offer you
Profit from
80 000 000 ₸ per year
Lump sum fee
0 ₸
Royalties
0 %
Marketing setup
Free
Warehouse in Kazakhstan for 2 years
Free
Learn more about the franchise
Watch a video about how our business model works
Brand history
Founder's story
Using the company's advanced technology and resources, we strive to improve people's quality of life by offering convenient and modern solutions
Under the Umay brand, we are developing several areas, each of which meets the needs of our users:
Cozy and stylish for every home
Asian flavors and unique products in one place
A modern brand offering trendy products for youth
AI marketplace + GPT
Marketplace with goods from China and an assistant for smart shopping
Marketplace with goods from China and an assistant for smart shopping
Our development path
Sultan Ilyasov — CEO of Umay, Forbes 30 Under 30. First business — at 19 in Shanghai, Shanghai Kerneu Trade Ltd with a turnover of 30 million USD
Shareholder of the family business company Alageum Electric (600 million USD)
Speaker at the world's most prestigious exhibition EXPO, represented Kazakhstan's AI startup at EXPO 2025 Osaka
Founder of UmayGPT, the first Super AI in Kazakhstan where you can find any information, and UmayGPT is your full-fledged assistant
Completed acceleration in Silicon Valley and participated in the world's largest startup exhibition TechCrunch in San Francisco. Competed with the best startups from all countries
Partnership options
Umay Home
3-in-1 franchise — a wide range from
cosmetics to textiles. Maximum categories in
one place
Area
from 200 m²
Average check
~5 000 ₸
Assortment
Variety of categories, wide selection
Growth drivers
Capturing broad audience, regular demand
Audience: Broad audience, mass segment
Umi Food*
Asian food store. Impulse
purchases, trendy demand, vibrant assortment
Area
from 100 m²
Average check
~4,000 ₸
Assortment
Vibrant Asian snacks, trends
Growth drivers
Impulse purchases, trendy demand
Audience: Youth, impulse buyers
* Turnkey storage and delivery services
Umi
Stylish goods for home, office, and gifting.
High turnover, frequent new items
Area
from 100 m²
Average check
~4,000 ₸
Assortment
Versatile goods for home and office
Growth drivers
High turnover, frequent new items
Audience: Students, families, lifestyle
What a franchisee gets
📐
Ready-made business model
A proven strategy adapted to your market
🎨
Brand and design
Logo, brand identity, navigation system, POS material layouts
📦
Products from manufacturers
Direct access to over 10,000 SKUs from manufacturers and distributors
🏗️
Store project
Retail space design and product placement planogram
📈
Marketing
Social media management, templates, targeted advertising, national campaigns
🤝
Personal curator
Individual support and business development consulting
🏭
Free warehouse
Almaty, Astana, Shymkent, Aktobe, Taraz, Pavlodar, Oral, Atyrau, Kyzylorda, Aktau
Our values
Ready-made
business strategy
A business strategy adapted to your users with proven sales methods
Ongoing
support
Training program, dedicated manager, and marketing assistance at all stages of work
Fair
terms
Transparent partnership system, no hidden commissions or additional payments
Our partners
Examples of our stores
Umay Home
📍 MEGA Park Shopping Center, Almaty
Cozy and stylish for every home
Umi Food
📍 Forum Shopping Center, Almaty
Asian flavors and unique products in one place
Umi
📍 Aport Mall East Shopping Center, Almaty
Affordable goods for home and everyday life
Payback Calculator
All financial indicators and calculations are indicative and may vary depending on the region, format and business conditions
Path to store opening
1
Application and consultation
Leave a request on the website. Our manager will contact you, tell you about the franchise and answer all your questions
2
Location selection
We help choose the optimal location for the store, taking into account foot traffic, competitors, and target audience
3
Signing the contract
We conclude a franchise agreement with transparent terms of cooperation
4
Preparation for opening
Renovation and design of the store according to the brand style, delivery of goods, equipment installation, staff training
5
Store opening
Grand opening of the store. Ongoing support from a curator, marketing activities, and sales analytics
Become a Partner
Frequently Asked Questions
No. 0₸ lump sum fee, 0% royalties, 0% marketing fund
