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Umi/Umay Home

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Umay AI

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No customs duties: save on additional taxes when purchasing goods

A leading player in industrial and infrastructure development in Kazakhstan since 1997. By utilizing the company's advanced technologies and resources, we strive to improve people's quality of life by offering convenient and modern solutions

accessible online shopping with direct integration with 1688.com (Alibaba)

a modern brand offering trendy products for youth

We create a convenient and reliable space for buyers and sellers, simplifying online shopping: a wide assortment, affordable prices, convenient payment methods (card, credit, and installment) and fast delivery. We save users' time and money, support sellers' growth, and ensure comfort and security on the platform

EMEX LLP Courier, cargo transportation by air and road transport

Tracking within China and within Kazakhstan

Intelligent analysis and dialogue automation

“Home Credit' - Credit and Installments

Payment acquiring system, currency conversion, credit and installments

ChinaPost, Changiong Airlines Co, Aneng Logistics, LalaMove, ZTO, EMEX

Program for organizing the accounting and storage of reference data in electronic form

Digital bank for individuals and legal entities. Credit and Installments

A service that combines an interactive city map and a directory of organizations

Premium-class products selected from the Chinese market

Direct access to manufacturers without markups

Full order processing cycle (storage, packaging, delivery)

Analytics and advice for successful sales

User-friendly interface

High-quality goods

Affordable prices

Fulfillment services

Flexible payment options

Expert recommendations

Cooperation

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We are actively developing three key areas and striving to build a comprehensive ecosystem that integrates:

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The Umay store franchise demonstrates stable profitability in the Kazakh retail market. On average, the monthly revenue of a Umay store in major cities ranges from 3,500,000 to 7,200,000 KZT in net turnover. With proper business organization and active marketing, the annual profit can reach 42,000,000 to 86,000,000 KZT with a profitability rate of about 15–25%.

Successful Umay stores often record turnover of up to 8,500,000 KZT per month during peak seasons, and net profit exceeds 2,000,000 KZT as early as 6–8 months after opening. These indicators make the franchise attractive to investors looking for a combination of stable income and brand support.

How much can we earn?

Become a Franchisee

Premium-class products carefully selected from the Chinese market

Direct access to manufacturers with no markups.

Ready-made Business Strategy

Constant Support

Fair Terms

This is a ready-made and proven business format for anyone who wants to enter the retail market quickly and confidently. The Umay brand combines a modern product range, a recognizable style and high demand from customers.

Franchise partners receive comprehensive support: assistance with store opening, training, marketing materials and streamlined business processes. We accompany you at every stage — from location selection to stable sales.

The Umay brand combines a modern assortment, recognizable style, and strong customer demand. We create a convenient and reliable shopping experience for customers:

Our franchise partners receive comprehensive support:

Get a ready-made, proven business format – enter the retail market quickly and confidently.

BECOME A UMAY FRANCHISEE

Franchise Calculator

No. 0₸ lump sum fee, 0% royalties, 0% marketing fund

Is there a lump sum fee and royalties?

How much room space is needed?

Yes. In addition to the franchise, the UMI B2B, UMI Food B2B and UMAY Import directions are available for wholesale purchases and imports.

Is it possible to collaborate without buying a franchise?

How long does it take to open a store?

Renovation of the premises and retail equipment according to the brand book

What are the investments spent on?

10,000+ SKU from leading manufacturers and distributors

How many product items are in the assortment?

Free warehouse in major cities of Kazakhstan for 2 years

Where to store goods?

We do: social media, targeting, national advertising campaigns, templates for franchisees

Who handles marketing?

Frequently Asked Questions

Leave a request on the website. Our manager will contact you, tell you about the franchise and answer all your questions

Application and consultation

We help choose the optimal location for the store, taking into account foot traffic, competitors, and target audience

Location selection

We conclude a franchise agreement with transparent terms of cooperation

Signing the contract

Renovation and design of the store according to the brand style, delivery of goods, equipment installation, staff training

Preparation for opening

Grand opening of the store. Ongoing support from a curator, marketing activities, and sales analytics

Store opening

Path to store opening

UMAY in numbers

We offer you

Everything you need for a successful launch

Why choose UMAY

Watch how our business model works

Learn more about the franchise

💙 UMAY — be the first to claim your city.

Using the company's advanced technology and resources, we strive to improve people's quality of life by offering convenient and modern solutions

Under the Umay brand, we are developing several areas, each of which meets the needs of our users:

Cozy and stylish for every home

Asian flavors and unique products in one place

A modern brand offering trendy products for youth

AI marketplace + GPT<br />Marketplace with goods from China and an assistant for smart shopping

Brand history

Sultan Ilyasov — CEO of Umay, Forbes 30 Under 30. First business — at 19 in Shanghai, Shanghai Kerneu Trade Ltd with a turnover of 30 million USD

Shareholder of the family business company Alageum Electric (600 million USD)

Speaker at the world's most prestigious exhibition EXPO, represented Kazakhstan's AI startup at EXPO 2025 Osaka

Founder of UmayGPT, the first Super AI in Kazakhstan where you can find any information, and UmayGPT is your full-fledged assistant

Completed acceleration in Silicon Valley and participated in the world's largest startup exhibition TechCrunch in San Francisco. Competed with the best startups from all countries

Our development path

0 ₸

Free marketing support

Logistics across Kazakhstan

Support at every stage of launch and development

Umay Home

Umi Food

Choose from three proven store concepts with a ready-made business model, direct supply channels, and support from the UMAY team

Open a profitable business with UMAY

Store owners

Entrepreneurs

Retail chains

Online stores

Companies buying wholesale

Ideal for

UMI B2B

UMI Food B2B

Discount by order amount

UMAY Import

Choose the cooperation format that fits your business and get direct access to verified suppliers, favorable terms, and official goods imports through Alibaba Group

Expand your business with UMAY

A business strategy tailored to your customers, with proven sales methods

Ready-made
business strategy

Training, a dedicated manager, and marketing support at every stage

Ongoing
support

A transparent partnership model with no hidden fees or additional payments

Fair
terms

Our values

Our partners

Asian flavors and unique products, all in one place

Affordable goods for home and everyday use

Our Stores

Sultan Ilyasov

Alageum Electric is one of Kazakhstan’s largest industrial groups, with a long track record and significant scale.

UMAY is backed by an industrial group

Behind the brand is a strong team and a reliable industrial group with years of experience and a stable business foundation.

Why is UMAY a reliable partner? (remove the hyphen)

Our Brands

UMAY was born from a simple idea – to make quality home and family products accessible to everyone.

We develop our own brands, direct supply channels, a franchise network, and B2B business areas to help partners grow and increase their profits.

We continue to grow while staying true to our mission – making quality accessible.

Store opening timeline

The UMAY story -

from idea to ecosystem

A proven strategy tailored to your market

Ready-made business model

Logo, brand identity, navigation system, and POS material templates

Branding and design

Direct access to over 10,000 SKUs from manufacturers and distributors

Direct products from manufacturers

Store layout design and product placement plan

Store design project

Social media management, templates, targeted advertising, and national campaigns

Marketing

Personalized support and business development consulting

Dedicated curator

Warehouses in 10 cities across Kazakhstan, with free storage for up to 2 years

Exclusive for large partners

What franchisees get

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